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Fresh Thinking on Ambulatory Experiences

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In their presentation at HealthSpaces, the leader of WD’s Health + Wellness Practice, Dan Stanek, and CEO of Banner Health Retail Services, Brian Standage, explore how ambulatory and outpatient environments can be transformed by adopting strategies from the retail sector. They argue that by blending retail principles with healthcare, healthcare practices can innovate and set […]


How the Food is Medicine Approach Can Transform Healthcare

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In the United States, healthcare spending is staggering, reaching $4.3 trillion in 2021, with projections to surpass $7 trillion by the decade’s end. Yet, only 12% of Americans are considered metabolically healthy. Chronic diseases, such as heart disease, diabetes, and cancer, affect nearly sixty percent of adults and are the leading causes of death and […]


Unlock the Power of Healthables

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The year was 1958, and a groundbreaking healthcare device hit the market: the Pacemaker. It became the first wearable healthcare technology. Volare, the top song of that year, meaning “to fly,” foreshadowed the soaring popularity and future potential of modern wearable technologies. Today, fitness trackers and smartwatches have become ubiquitous, continuously evolving with new functions […]


Food is Medicine

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Let's face it, we spend a lot on treating illness in healthcare, but perhaps prevention is where more effort and investment should be going. Poor diet is the leading cause of mortality in the United States, causing more than half a million deaths per year. What's more shocking, only 10 dietary factors are estimated to […]


Facing the Future

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An "Attractive" Market Whether it’s looking better for that selfie or primping for a Zoom call, consumers are looking to improve their appearance at an unprecedented rate. Beyond traditional drugstore makeup and cosmeceuticals, a growing number of people are choosing more invasive procedures that involve treatment by medical practitioners. These services, offered by a hybrid […]


A Revolution in Women’s Health

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A Compelling Target Market There has been a transformative shift in women’s health, with practices offering a more comprehensive and modern approach to holistic healthcare. This change is driven by the unique needs of women and a desire for more cohesive and consumer-centric experiences. With women accounting for over half of the population and responsible […]


Beyond the Bottle

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When you think about it, pharmacy fundamentals haven’t changed that much in the last 100+ years. Traditional pharmacies have featured shelves stocked with pills and elixirs behind a counter, portioned out and delivered to customers per the doctor’s orders. However, the current landscape is witnessing rapid disruption and innovations that are reshaping the retail pharmacy […]


Healthcare for an Aging America

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The United States is experiencing a significant demographic shift as the 65-and-older population is growing. Is the healthcare industry prepared for the anticipated increase in demand for medical services? Included in the full POV: Implications of a growing older population Breakdown of key senior-focused, health + wellness players Insights on the future of senior-focused primary […]


Engineering at WD

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A day in the life of a WD engineer goes by quickly – not only is the work fast-paced, but the projects big and the challenges complicated. Collaborative Solutions Unlike your standard engineering consulting firm, at WD, we’re all on the same team – the engineers, the architects, the construction managers, the designers, the strategists, […]


"Payviders" Moving to the Front Door of Healthcare

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Navigating the intricacies of the healthcare industry often feels like traversing a maze of jargon and complexity. In this intricate ecosystem, one segment, known as “payers,” plays a pivotal role. Industry giants such as UnitedHealthcare, Humana, Cigna Healthcare, and Elevance Health (formerly Anthem) are the financial engines behind healthcare, cutting checks to those offering medical […]


Pets Are People Too

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In the consumer-driven pet care market, the more customer friendly and accessible your practice is, the more you will have people come running to it. Pet owners are basing who they date, how they work, where they live, how they vacation – all on their pets. In this POV, we look at the disruptors that […]


5 Ways Healthcare is Changing Forever

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Please use the form below to download the full POV for FREE Here are the 5 ways, but you’ll have to download the PDF for the details: From Doctor to Consumer: 21st Century Healthcare Escape from the Hospital Campus Customer Experience Rules From Sick Care to Well Care No Location, No Worries


Homing In on Outpatient Health

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When you think of healthcare, the first image many have is of a towering hospital. However, fewer hospitals are being built and hospital admissions rates have declined, while outpatient visits have risen dramatically. Read about the rise in outpatient specialty health centers and how to approach this growing healthcare model in this POV.


How to Adapt to a Changing Healthcare Consumer

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Technology has infiltrated every major industry, including healthcare. Traditionally slower to respond to consumer demands, the healthcare industry is now undergoing a significant transformation to better align with the needs of its consumers. Dan Stanek, WD’s Executive Vice President and Health + Wellness subject matter expert, has been talking this talk for the last four […]


From Place to People

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Surging Outpatient Growth When one thinks of healthcare, the first image that comes to mind is the towering hospital, a fixture in countless communities. In fact, that is also the first image many healthcare leaders have too, as it has traditionally been the driver of hospital revenue and profit. Yet, a transformation is underway. While […]


Addressing Healthcare Inequity Through Empathy & Innovation

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The COVID-19 pandemic has exposed a dramatic, yet often overlooked, issue within the US healthcare system – disparities in care and outcomes based on social, racial, ethnic, economic, and environmental factors. These disparities are deeply rooted in the “social determinants of health,” which play a critical role in influencing an individual’s well-being and health. These […]


Primary Pandemonium

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While traditional healthcare providers are struggling with a pandemic, a new crop of primary care entrants are sweeping the nation and creating pandemonium! Read all about the root causes, the players, and the impact in this new WD POV.


Scaling for Dental Office Growth

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Increasingly, customers want dental care providers to offer an experience much more like retail, one that recognizes them as savvy consumers who have choices and power. We see a tremendous opportunity for dental organizations to bring a retail and consumer-centered approach to the design of healthcare experiences. Click here to download our Scaling for Dental […]


Growing Up Fast: Telehealth and the New Health Ecosystem

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The global pandemic has left no industry unscathed. Healthcare has been facing some stark competition over the last decade on account of the increasing popularity of provider alternatives. And the growing prominence of digital birthed a third option perfect for the pandemic: telehealth. Download our free POV on the rise of telehealth and how best […]


Urgent Care: Identity Crisis

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As healthcare begins to deviate from the classic primary care physician (PCP) model, confusion is beginning to arise in regards to which alternative provider will best suit consumers’ needs. Healthcare nomenclature can be ambiguous, and urgent care facilities are going through an identity crisis as the term “urgent” makes consumers believe that they can only […]