Ever wonder where the world of design is heading? NeoCon and Design Days gave us a good idea. These two conferences, essential for anyone in the design industry, showcased the latest trends, innovations, and ideas shaping our future spaces. Whether you’re an architect, interior designer, or simply a lover of good design, the insights from […]
Elevating Retail with Flagship Thinking
wayfindRetailers are continually seeking innovative ways to create memorable and impactful experiences for their customers. An approach that we recommend to our clients is “flagship thinking.” To explore this concept further, we sat down with Jay Highland, EVP of Creative at WD Partners, to discuss the nuances and strategies behind flagship thinking and its impact […]
Is the Mall Dead?
wayfindIn a captivating WD-led conversation, Yaromir Steiner, the mastermind behind Easton Town Center, shares his remarkable journey and the visionary principles behind one of America’s most successful retail spaces. Born in Istanbul and educated in France, Steiner brought his expertise to the U.S., eventually landing in Columbus, Ohio, where he was tasked by Les Wexner […]
Let’s Talk Kids
povEven if it's not measured yet, all signs suggest that Gen Alpha's influence and impact on those within their world is high. In this POV, we're diving into the inner-workings of Generation Alpha and looking to uncover how they're influencing the world and how brands should react. Read the full POV to learn: What Generation […]
Is Every Store a Flagship?
povOnce revered, a prototype symbolized a brand’s capacity to reinvent itself while maintaining a connection to its customers through thoughtful and consistent brand experiences. A successful prototype captured a brand's essence, telling a cohesive story within their fleet and offering all customers the same level of experience no matter where they lived. Today, the reality […]
Is Your Brand Experience Living Up to Expectations?
wayfindIn today's hyper-competitive marketplace, brands face the daunting challenge of meeting ever-changing consumer expectations. With a continual stream and oversaturation of technological advancements and innovations, brands are expected to be everything, everywhere, all the time, making the challenge to keep up more difficult than ever. Function vs Emotion Amid the constant innovation, we always look […]
Is Every Store a Flagship?
wayfindIn today’s competitive retail landscape, every brand aims to create flagship experiences that resonate with customers. But what exactly makes a store a flagship? And how can brands replicate a flagship experience across diverse footprints, geographies, and investment levels? According to Jay Highland, EVP of Creative at WD, flagships are the best example of a […]
Shaping the Future of Commerce
wayfindRetailers, brands, and digital giants gathered at ShopTalk for a supercharged conference aimed at shaping the future of commerce. With an impressive turnout of over 10,000 attendees, the event buzzed with excitement over the shifts happening in consumer behavior and tactics to engage them effectively through AI and across various experience touchpoints. Amidst the dynamic […]
Winning in Today’s Retail Ecosystem
povIn today’s retail landscape, brands and retailers must overcome a myriad of hurdles, from inflation to supply chain disruptions to the changing needs and desires of new demographics and generations in order to maintain a competitive edge. Just to name a few. How can retailers expect to keep up and thrive in the next quarter? […]
Big Box Should Sell Resale Goods in Stores
povBy now, most retailers are aware of the potential benefits of selling used or recycled merchandise. Customers want it, inflation wants it, the environment wants it, and PR especially wants it. Many sources have predicted resale to be a multi-billion-dollar business to the tune of $350 billion globally and $70 billion in the US in […]