Orange Is the New Black
What did we do?
Evolving the in-store experience for professional doers and DIYers alike
Partnered with The Home Depot to create the brand’s Innovation Store
Designed the store to be used as a prototype for new stores
Crafted a “total store” plan to allow for more associate assistance and a better shopping experience
Orange aprons assemble!
Identified insights about the ways customers shop using the customer journey
We partnered with The Home Depot to update wayfinding and key areas throughout the store to make them even more customer-friendly
In order to fulfill online order pickup quicker, we streamlined BOPIS and added self-service lockers
Architecture & Engineering
Scaled the solutions at 1,200 locations throughout the chain