Golden Corral launched Homeward Kitchen to enter the fast-casual market with a concept that felt new, yet unmistakably warm and familiar. The result was a small-format, counter-service restaurant designed to attract younger audiences while staying true to the brand’s values of quality, comfort, and hospitality.
Author: wdpartners
Shake Shack
As Shake Shack grew from a NYC cult favorite into a global brand, the challenge was scaling with intention while preserving its craveable charm. Together we introduced new formats—from flagship stores to frictionless drive-thrus—that elevated operations and created community-focused experiences, proving that scale and soul can grow side by side.
El Pollo Loco
Rooted in community and family, El Pollo Loco wanted to reconnect with guests through a dining experience that celebrated its heritage. We helped evolve the brand’s expression—bringing warmth, authenticity, and a bold new visual identity that tells the story of where it all started: over an open flame.
SeaWorld
SeaWorld needed foodservice venues that could handle large guest volumes without sacrificing experience. We developed two flexible models—a market-style layout for exploration and a cafeteria-style layout for speed—designed to scale across multiple parks while keeping service smooth and enjoyable.
BJ’s Brewhouse
For more than two decades, BJ’s Restaurants has trusted us to help evolve and expand their national portfolio. What began as project support has grown into a long-standing partnership—delivering technical expertise, regulatory insight, and scalable solutions that keep the brand running strong.
Rookie Kids
Rookie Kids was born from a collaboration between Nike, Rack Room, and Haddad to fill a major gap in the market: a true retail brand for tweens. Together, we created an entirely new sport-centric concept where kids can discover trends, enjoy gamified experiences, and express themselves freely.
DICK’S House of Sport
DICK’S Sporting Goods knew keeping pace wasn’t enough—they needed to stay ahead. Their leadership set out to create an ecosystem that could inspire, equip, and energize athletes like never before. The answer was the House of Sport, a concept built to deliver personal, future-ready experiences that raise the bar for the industry.
