For more than 25 years, we've partnered with The Home Depot—supporting everything from expanded hardware aisles to pro-driven services and improved in-store experiences. As growth accelerated, we helped build a multi-disciplinary partnership designed to match the brand’s pace, scale, and commitment to helping doers get more done.
Strategy & Insights
Walmart Total Health Access
postWalmart Canada set out to redefine health and wellness by transforming a shopping trip into holistic care. The result was Walmart Total Health Access—a centralized hub that combines pharmacy, medical, vision, dental, and community services into one seamless, accessible space.
White Castle
postWhite Castle set out to reimagine the guest experience while honoring its legacy. The result is a flexible, scalable platform that blends nostalgia with next-gen expectations, designed to deliver memorable moments for Cravers today and tomorrow.
sweetgreen
postsweetgreen set out to push the boundaries of fast-casual dining by integrating automation without losing the human touch. The result was a groundbreaking design incorporating Spyce's Infinite Kitchen—delivering efficiency and innovation while staying true to the brand's commitment to freshness and community.
rebel
postrebel set out to elevate its position as Australia’s leading sports retailer by creating an immersive flagship in Melbourne that celebrates movement and inclusivity. Together, we designed a destination that fuses sport, culture, and community—transforming shopping into an experience that inspires every athlete to play, move, and belong.
Purina LAB9
postPurina needed an environment that could match the brand’s ambition for future-forward thinking. LAB9 was created as an immersive Retail Innovation Center—a place where teams and partners can explore big ideas, understand the pet owner journey, and spark the next wave of pet care innovation.
Meijer
postAs a leader in the Midwest grocery market, Meijer set out to refresh its “Main Street” design and strengthen brand connection across every trip type. Through strategy, design, operations, and architecture, we created a customer-first experience that balances inspiration with convenience—bringing Meijer’s community-driven values to life in every aisle.
EchoPark
postWhen Sonic Automotive set out to reinvent the used car buying experience, they wanted more than a dealership—they wanted a brand that redefined transparency and customer trust. Together, we built EchoPark, a new concept designed to make buying pre-owned cars enjoyable, customer-first, and completely transparent from day one.
Culto
postCulto isn’t just a store—it’s a destination for fútbol fans and players to celebrate their passion for the game. In partnership with Innovasport, we helped launch Culto in the U.S. for the first time, designing immersive retail experiences in Miami and Santa Monica that capture the energy, culture, and emotion of global fútbol ahead of the 2026 FIFA World Cup.
DGX
postTo thrive in dense city environments, Dollar General needed more than a smaller footprint—it needed a new identity. Together, we created DGX, a modern, curated concept built for young professionals, students, and city dwellers seeking fast, easy, and elevated convenience. The result was a format that reimagined what a dollar store could be.
CVS
postCVS set out to transform from a prescription-focused retailer into a holistic health destination. We led this evolution from strategy through large-scale execution—leveraging deep consumer insights and end-to-end design to reimagine the CVS experience and create spaces that empower people to take control of their health journey.
Aramark HQ
postAramark needed its new Global Headquarters to be more than a workplace—it had to become a living expression of the brand’s values and global reach. We created a strategy that embedded storytelling throughout the space, turning the HQ into a dynamic hub that inspires, informs, and connects every visitor.
Homeward Kitchen
postGolden Corral launched Homeward Kitchen to enter the fast-casual market with a concept that felt new, yet unmistakably warm and familiar. The result was a small-format, counter-service restaurant designed to attract younger audiences while staying true to the brand’s values of quality, comfort, and hospitality.
Shake Shack
postAs Shake Shack grew from a NYC cult favorite into a global brand, the challenge was scaling with intention while preserving its craveable charm. Together we introduced new formats—from flagship stores to frictionless drive-thrus—that elevated operations and created community-focused experiences, proving that scale and soul can grow side by side.
El Pollo Loco
postRooted in community and family, El Pollo Loco wanted to reconnect with guests through a dining experience that celebrated its heritage. We helped evolve the brand’s expression—bringing warmth, authenticity, and a bold new visual identity that tells the story of where it all started: over an open flame.
All the Store is a Stage: Hero Merchandising & Retail Theater
wayfindWe're witnessing a global revolution as brands are reimagining physical spaces in order to build brand love. Leading brands recognize the evolving relationships with consumers and have shifted beyond just selling products. They're creating movement, fostering community, and immersing shoppers in new forms of brand storytelling and interaction – experiences that evoke true emotion and […]
Rookie Kids
postRookie Kids was born from a collaboration between Nike, Rack Room, and Haddad to fill a major gap in the market: a true retail brand for tweens. Together, we created an entirely new sport-centric concept where kids can discover trends, enjoy gamified experiences, and express themselves freely.
From Commerce to Connections: The Rise of Cultural Capital
wayfindWe’re witnessing a global revolution as brands are reimagining physical spaces in order to build brand love. Leading brands recognize the evolving relationships with consumers and have shifted beyond just selling products. They’re creating movement, fostering community, and immersing shoppers in new forms of brand storytelling and interaction – experiences that evoke true emotion and […]
DICK’S House of Sport
postDICK’S Sporting Goods knew keeping pace wasn’t enough—they needed to stay ahead. Their leadership set out to create an ecosystem that could inspire, equip, and energize athletes like never before. The answer was the House of Sport, a concept built to deliver personal, future-ready experiences that raise the bar for the industry.
What Does WD Do?
wayfindIf you've made it to this article, you've at least heard of WD Partners, but what exactly do we do? Let's take you through how we bring ideas to life, create extraordinary experiences, and ensure that everything runs smoothly—all under one roof. The Power of Integration At WD, we're not just about ticking boxes or […]
Let’s Talk Kids
povEven if it's not measured yet, all signs suggest that Gen Alpha's influence and impact on those within their world is high. In this POV, we're diving into the inner-workings of Generation Alpha and looking to uncover how they're influencing the world and how brands should react. Read the full POV to learn: What Generation […]
Is Every Store a Flagship?
povOnce revered, a prototype symbolized a brand’s capacity to reinvent itself while maintaining a connection to its customers through thoughtful and consistent brand experiences. A successful prototype captured a brand's essence, telling a cohesive story within their fleet and offering all customers the same level of experience no matter where they lived. Today, the reality […]
Exploring the Sober-Curious Movement
wayfindIn a world where wellness trends come and go, sober-curiosity is emerging as a powerful force, captivating individuals seeking a mindful approach to their relationship towards alcohol. A cultural shift towards reducing and even eliminating alcohol consumption, sober-curiosity encourages people to explore an alternate, alcohol-free lifestyle that supports their mental, physical, and financial wellness without […]
Is Your Brand Experience Living Up to Expectations?
wayfindIn today's hyper-competitive marketplace, brands face the daunting challenge of meeting ever-changing consumer expectations. With a continual stream and oversaturation of technological advancements and innovations, brands are expected to be everything, everywhere, all the time, making the challenge to keep up more difficult than ever. Function vs Emotion Amid the constant innovation, we always look […]
What Do Consumers Actually Want from the Drive-Thru of the Future?
povA wave of innovation and out-of-the-box designs has washed over the restaurant industry, but do consumers care about all the new bells and whistles, especially when it comes to drive-thrus? Included in the full POV: Proprietary research from a WD customer survey Exploration of 5 current QSR drive-thru designs and strategies Insights on the three […]
How the Test and Learn Approach Can De-Risk Your Idea and Guarantee an ROI
povIn a competitive landscape, it’s important to continue experimenting with things like new store formats, services, collaborations and partnerships, and technology. But how do you guarantee an ROI before sinking a ton of money and resources into a new idea? Included in the full POV: Breakdown of the test & learn framework Top emulators applying […]
Why Dual Branding in QSRs is Making a Comeback
povDual branding in QSRs has been around for years with wavering popularity and success. More recently, they appear to be making a comeback, but do the benefits of two restaurants joining forces really outweigh the challenges? Included in the full POV: History and current trends of dual branded QSRs Insights on pros and cons for […]
Pets Are People Too
povIn the consumer-driven pet care market, the more customer friendly and accessible your practice is, the more you will have people come running to it. Pet owners are basing who they date, how they work, where they live, how they vacation – all on their pets. In this POV, we look at the disruptors that […]
5 Ways Healthcare is Changing Forever
povPlease use the form below to download the full POV for FREE Here are the 5 ways, but you’ll have to download the PDF for the details: From Doctor to Consumer: 21st Century Healthcare Escape from the Hospital Campus Customer Experience Rules From Sick Care to Well Care No Location, No Worries
Convenience Stores in the Bullseye
povFrom the get go (pun intended) it was clear that for retailers, COVID-19 was an accelerator of the accelerated. BOPIS, delivery, e-commerce, all driven by consumer choice, were overwhelming the boardrooms across the globe, and especially here in the U.S. Our recent survey of over 2,500 consumers showed that: For the most part, where were […]
Growing Up Fast: Telehealth and the New Health Ecosystem
povThe global pandemic has left no industry unscathed. Healthcare has been facing some stark competition over the last decade on account of the increasing popularity of provider alternatives. And the growing prominence of digital birthed a third option perfect for the pandemic: telehealth. Download our free POV on the rise of telehealth and how best […]
Urgent Care: Identity Crisis
povAs healthcare begins to deviate from the classic primary care physician (PCP) model, confusion is beginning to arise in regards to which alternative provider will best suit consumers’ needs. Healthcare nomenclature can be ambiguous, and urgent care facilities are going through an identity crisis as the term “urgent” makes consumers believe that they can only […]
Jody Wasbro
leadershipJody serves as Senior Vice President of Strategy at WD, where she leads teams in shaping customer experiences that are both meaningful and actionable. Working across a wide range of brands and industries, she helps uncover deep customer and business insights and translates them into strategies that drive innovation and performance. Jody oversees WD’s strategy […]
