Purina needed an environment that could match the brand’s ambition for future-forward thinking. LAB9 was created as an immersive Retail Innovation Center—a place where teams and partners can explore big ideas, understand the pet owner journey, and spark the next wave of pet care innovation.
Author: wdpartners
Nike
Nike Store Operations needed a more efficient way to manage day-to-day processes across its global fleet. Hundreds of outdated training modules and inconsistent documents were slowing store teams down. Together, we overhauled the system—developing a standardized, scalable operations manual that drives clarity, consistency, and growth across every location.
Meijer
As a leader in the Midwest grocery market, Meijer set out to refresh its “Main Street” design and strengthen brand connection across every trip type. Through strategy, design, operations, and architecture, we created a customer-first experience that balances inspiration with convenience—bringing Meijer’s community-driven values to life in every aisle.
Krispy Kreme
Krispy Kreme set out to evolve—refreshing its iconic brand while preparing operations for rapid global growth. Together, we reimagined the shop experience for the first time in over a decade, building a scalable design system ready for worldwide rollout and transforming ambitious concepts, like the Times Square flagship, into high-performing realities.
Harbor Freight
Harbor Freight Tools partnered with us to sharpen how their stores operate day-to-day. By observing processes, testing against labor standards, and identifying efficiencies, we delivered solutions that strengthened compliance, streamlined operations, and improved productivity at scale.
EchoPark
When Sonic Automotive set out to reinvent the used car buying experience, they wanted more than a dealership—they wanted a brand that redefined transparency and customer trust. Together, we built EchoPark, a new concept designed to make buying pre-owned cars enjoyable, customer-first, and completely transparent from day one.
Culto
Culto isn’t just a store—it’s a destination for fútbol fans and players to celebrate their passion for the game. In partnership with Innovasport, we helped launch Culto in the U.S. for the first time, designing immersive retail experiences in Miami and Santa Monica that capture the energy, culture, and emotion of global fútbol ahead of the 2026 FIFA World Cup.
DGX
To thrive in dense city environments, Dollar General needed more than a smaller footprint—it needed a new identity. Together, we created DGX, a modern, curated concept built for young professionals, students, and city dwellers seeking fast, easy, and elevated convenience. The result was a format that reimagined what a dollar store could be.
CVS
CVS set out to transform from a prescription-focused retailer into a holistic health destination. We led this evolution from strategy through large-scale execution—leveraging deep consumer insights and end-to-end design to reimagine the CVS experience and create spaces that empower people to take control of their health journey.
Aramark HQ
Aramark needed its new Global Headquarters to be more than a workplace—it had to become a living expression of the brand’s values and global reach. We created a strategy that embedded storytelling throughout the space, turning the HQ into a dynamic hub that inspires, informs, and connects every visitor.
